I've been following Bigdata open source projects such as Hadoop for more than 2 years now. Its quit easy to setup Hadoop cluster and implement map reduce job provided you've programming and system admin skills. Its amazing how this technology gained traction in IT world in past year or so. Look at following link on examples on how quantcast processed vast amount of data in few seconds.
http://www.quantcast.com/inside-quantcast/2011/11/turbo-mapreduce/
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